Yeah, but our mate's phone here isn't even loading the mobile site. So either it's a dodgey half-assed phone with some random operating system or unknown browser, or something's telling it to behave like that. Forget the whole paywall part if you must. There's no mobile elements being loaded. The site's being told the device is not a mobile device or a normal OS. And I highly doubt that site's ignoring W3C standards, since it isn't run by a old guy named Gary still using Geocities.
Just sayin' this is a common malware indicator. The whole point of it is to convince that everything's normal, so at the moment I'd consider it C-grade success malware because apparently to everyone else this very abnornal behaviour seems normal.
But what do I know. Ain't my phone anyway. Forget I mentioned it out of the blue for no reason :) I'm sure it's fiiiiine. Especially if they're on an custom or cheap Android-based OS and don't know what they're doing (Note: Drenched sarcasm)