Negative change worms it's way in through small defeats. The first DLC's were a small price for a lot of content, the first YouTube ads were only a single ad that was just a few seconds long, the first video game preorders came with amazing rewards, etc. When you allow for 2 seconds, then what's 3 seconds? What's 4, 5, 6? What's 30 seconds? What's 2 minutes? We've seen examples of this all throughout capitalism's history; to ignore them is, well, ignorant.