I have no problem with it, but not watching a one hour video about it. Brands in entertainment has existed for decades, it’s just now, the actors are benefiting instead of the studios.
So, yeah. I can't watch the full hour, but I skipped through and get the point.
Essentially, there used to be some guardrails around direct advertising in movies and TV after everyone selling ad time in the 50's-70's got multiple generations hooked on cigarettes and booze. Then it shifted from smokes to Coca-Cola which was in literally every movie in the 00's, and now it's websites.
The trick is, you can leave these brands anywhere in sight on screen, as long as you don't directly tell the audience they need to buy it.
Bottle of Aviator Gin in a bar shot, sure.
Brawny paper towels in a janitorial closet, why not?
You just can't draw attention to it. It's a foolish distinction now because it's been getting abused for so long, but until there are direct bans on all brands on screen - which seems kind of impossible - this will be a thing. Even more so now that you can quickly work AI generated billboard scenes in wherever you want without having to CGI or film it anymore. Sucks.
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"There's no innovation here; it uses a Rockchip processor, which is from a Chinese company. Assembling a board with Chinese components isn't a big deal. I know people who could make an even better board. Innovation would have been if the processor was designed by an Indian company and made entirely in India. But that's not the case."
Lol, changing the country of origin doesn't constitute innovation from a consumer standpoint...
Now if this was using 5nm or chiplit or any of the other buzzwords of the day it could be marketed as innovative in the modern sense of the word.
Realistically there is no innovation left for ARM platforms. They all use the same core schematics. They only control data flow and peripheral IP as a manufacturer, unless they feel like building their own core from the spec (nobody really does that anymore as ARM has been desperately trying to standardize everything). The most "innovation" I've seen has come from stubbornness around keeping legacy bus architecture around instead of adopting AXI (even when all the IP they are trying to use already uses AXI and they keep having to make translation hardware).
Running multiple virtual machines might be one use for all that RAM. I completely agree about going with a NUC (or similar x86-64) unless power consumption is a concern. I stopped buying SBCs once Intel platforms started competing on the low end.
Perhaps the newer models consume that much (under load), but the older ones are very power efficient - back in the day they ran Windows 8 and only consumed 4.6W @ idle (this is actually the same one I have, except I run HA on it which is probably much more power efficient than Windows 8 would be).
Realistically, for something like this, you probably don't want to exclusively use the full load numbers to calculate power consumption, rather you want to use the idle+load numbers for your specific use case. Home Assistant barely uses any power even over time (I unfortunately misplaced my kill-a-watt or I'd measure it for you), and the NUC barely feels warm.
Nonetheless, you can disable a bunch of the GPU stuff in the BIOS if you're concerned about power consumption. The article I linked above explains the settings a bit. These were meant to be the middle ground between a thin client and full PC, so it wouldn't be surprising if their TDP was much higher than a Pi; but that doesn't necessarily mean a higher power bill or more heat.
Lastly, I mostly meant that this would be a good alternative to the device in the article, which would need a higher TDP than 15W. This shop listing says that its TDP is 60W, so just looking at raw numbers the NUC is a much less power hungry device.
I don’t think the car brand comparison is a great one. While I get your point, the purpose of using different car brand names is not for confusion but actually to reduce confusion — to clarify which products are targeting a luxury market.
For a counter example, consider how Samsung sells premium and cheap smart phones. The cheap smart phones give Samsung a bad name which might be associated with the higher end offering in the eyes of a consumer.
It’s not fair to compare to Toyota to Lexus because a Lexus is targeting a different customer and making different trade-offs in their product, even though it’s the same company.
The recent Pi chips are heavily modified. They’re becoming less and less like their TV tuner roots. I wouldn’t exactly call it a failed product line either. I thought that IP went into numerous devices.
Price of ARM chips has gone up. Price of x86 has come down. x86 comes with a small energy penalty for a huge boost in speed. Also just a more versatile architecture, since most servers run x86.
I love ARM so much compared to x86, but speaking from a low-cost consumer server perspective, x86 is a great value, and it comes with a no compromises on software compatibility.
That's the biggest thing. apt install xyz works on my N100 based box every time I expect it will, but it was always a crapshoot on a Pi. If you don't need GPIO you don't need a Pi.
My main PC is Windows 7. About 10 years ago I remember I had to do something with the firewall. I remember turning it off. I legit do not remember if I turned it back on.
Not too long until Windows 10 joins the list and that’s gonna be a real nightmare because there are so many PCs still running Windows 10 that run perfectly fine but aren’t "capable" or running Windows 11. People won’t just throw away their PCs and they can’t upgrade to 11. Sure, some will try Linux but too many won’t and they’ll be easy targets.
ARM boards are just a pain to use right now. There's always some stupid quirk or driver problem and that's if you even manage to find an up to date image for your chosen OS that works (because I can just about guarantee the 'generic ARM' one won't). Feels like every few months someone announces something that'll make all these problems go away yet here we are.
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