Indeed, but it didn't stop them from trying to use cats. Thankfully it failed spectacularly while costing a certain 3 letter agency many millions of dollars in the 60s.
It will also come with an open source "For You" algorithm. I've been wishing the fediverse do this since I joined and it took literally banning TikTok for it to happen in the span of a few months by dansup for Loops, who thankfully has a favorable outlook on the use of algorithms on the fediverse.
Remember the NSA director back when all the Snowden stuff happened? Keith Alexander? He joined Amazon's board of directors in 2020. Not to mention Bezos is a particular fan of the DoD and was on the Pentagon's advisory board.
Why anyone would trust Amazon is beyond me. And I don't like feeling so damn watched just for walking down a street with a bunch of Ring cameras. I can't believe it's so normalized to constantly watch your neighbors with a corps eyeballs.