YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads'' ( www.androidauthority.com )

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:
https://safereddit.com/img/ivam1wb4mz4c1.jpg

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

archchan ,
@archchan@lemmy.ml avatar

I'd sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

Cowbee ,
@Cowbee@lemmy.ml avatar

Enshittification. Youtube is always going to get worse as long as it exists to make money.

Marcbmann ,

Who do you expect to pay for it?

CileTheSane ,
@CileTheSane@lemmy.ca avatar

If McDonald's started charging $100 for a cheeseburger, the response of "well who's going to pay for it?" Would not be appropriate.

The cost is too high and is only increasing because of greed.

Marcbmann ,

The cost is too high? Seriously?

You're not paying anything for the service. You have no concept of what their costs are. You're mildly inconvenienced by some annoying and slightly obtrusive ads.

It's a business, not a charity. And they owe you nothing.

CileTheSane ,
@CileTheSane@lemmy.ca avatar

They are charging me my time through ads.

You have no concept of what their costs are.

Neither do you, but I know Google will shut down anything not profitable enough and they haven't shut down YouTube.

It's a business, not a charity. I owe them nothing.

JustZ ,
@JustZ@lemmy.world avatar

YouTube is unwatchable for me with all these ads. Even without ads, content creators mostly all follow the same generic bullshit format.

It used to be a great resource for visual aids and explanations, now it's filled with money making schemes and scams and every video has 14 minutes of bullshit and 1 minute of content.

Aceticon ,

15 minutes videos of some over excited guy overlayed on or overlayed by lots of cutesy/flashy/cartoony pics, interspected by irrelevant/low-brow-humour "I'm so cool" video segments, padded with tons of fluffy talk and with every silly post-production effect conceivable, to make a point that could have been made in 2 minutes.

I barelly every watch Youtube nowadays, especially if I'm looking to actually learn something or for the solution for a specific problem.

JustZ ,
@JustZ@lemmy.world avatar

Yeah all that stuff.

Everyone is a celebrity.

Thorny_Insight ,

Well to be fair this only affects users that are not blocking ads in the first place.

JustZ ,
@JustZ@lemmy.world avatar

Is it even possible anymore [on mobile]?

E: mobile centric YouTube user.

Thorny_Insight ,

Adblockers work just like they always have. Nothing has changed. Mobile apps are a different story but you couldn't ever block ads in the native app anyway.

JustZ ,
@JustZ@lemmy.world avatar

Yeah, I forgot I basically only use YouTube on mobile or Chromecast.

hdsrob ,

@

uBlock Origin on Firefox certainly works. There was a short period of about 5 days (a couple of months ago) where they were blocking playback with uBlock enabled, but it didn't last long.

JustZ ,
@JustZ@lemmy.world avatar

Oh true, I forget I am on mobile usually for YouTube.

jacktherippah ,

Can we have a YouTube competitor? Pretty please? 🥺

Wiz ,

Support PeerTube. It's needing content, and it's a little janky, but it's federated.

HawlSera ,

I should start submitting videos there

Wiz ,

Yes! Please do!

mark ,
@mark@programming.dev avatar

Google says pause ads on YouTube are getting a very positive reaction from advertisers

Bc screw the users and their reactions 😄.

We really need a good YouTube competitor. This is beyond ridiculous at this point.

Imgonnatrythis ,

Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!

lando55 ,

For all you know the victims rate it positively as well but they don't submit feedback

hal_5700X ,
@hal_5700X@sh.itjust.works avatar

We really need a good YouTube competitor.

Will we have two of them, Odysee & Rumble.

werefreeatlast ,

Both seem/are single point of failure choices. I like a fediverse YouTube alternative.

hal_5700X ,
@hal_5700X@sh.itjust.works avatar

Odysee is blockchain-based. So there's that.

empireOfLove2 ,

Wait y'all still see ads on YouTube?

If I can't block ads on a device, I'm not using YouTube on that particular device.

Neato ,
@Neato@ttrpg.network avatar

A major reason we only watch YouTube via a browser on a media center PC.

theareciboincident ,

Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

Humanity deserves extinction, I’m gonna go release some refrigerant real quick

micka190 ,

I know people IRL who get offended whenever I mention that I just block ads. Shit's insane.

fine_sandy_bottom ,

God this is so weird. "You have to watch and see ads to support content creators!" The fuck I do.

sandman ,

You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

Fuck youtube. Fuck ads. Fuck useful idiots defending either.

Cossty ,

You don't need to be in desktop mode for ublock origin to work.

jqubed ,
@jqubed@lemmy.world avatar

But usually I’m pausing a video to try to read text that appeared too briefly in the video!

hsdkfr734r ,

Not anymore, you don't!

assassinatedbyCIA ,

‘Drink verification can peasant’

Google

CosmicCleric ,
@CosmicCleric@lemmy.world avatar

FFS. /picardfacepalm

Edit: Based on the downvotes, I guess we're all supposed to like having commercials whenever we hit the pause button.

Anti Commercial-AI license (CC BY-NC-SA 4.0)

nooneescapesthelaw ,

?

CosmicCleric ,
@CosmicCleric@lemmy.world avatar

?

Well, let me break this down for you, one part at a time...

FFS.

FFS
(Click on above link for explanation.)

/picardfacepalm

I'm facepalming the fact that YouTube wants to stick ads in when you do a pause on a video, the same way that Captain Picard from Star Trek the Next Generation does. It's an older but still relevant meme.

CC BY-NC-SA 4.0

I'm apparently annoying some individuals for some strange reason who get triggered and can't handle having a link in someone's comment that points to an open source license.

Anti Commercial-AI license (CC BY-NC-SA 4.0)

nooneescapesthelaw ,

Thank you!

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