I agree that's it's a "hate the game, not the player". The issue is how much influence he could have to steer the market to favor his product vs. the competition. It's happened so many times in history where the better product fails because they can't play the game like the inferior company.
To quote "Pirates of Silicon Valley":
Steve Jobs: We're better than you are! We have better stuff.
Bill Gates: You don't get it, Steve. That doesn't matter!
So is it fair for the consumer for big companies to be able to influence the game itself and not just play within the same rules? I'd say no.
Irony, since Scarlet had dubbed over the original voice actor Samantha Morton because in post Spike Jonze realized the voice needed something "different". So in the movie they needed to turn the dial up a bit, while in reality they started at 11 and had to dial it back.
Free-Market Advocate, Elon Musk, Asks for U.S. Government to Put Tariffs on Chinese EV Imports ( medium.com )
OpenAI says Sky voice in ChatGPT will be paused after concerns it sounds too much like Scarlett Johansson ( www.tomsguide.com )