Eurovision: we want to expand into North America and get US broadcasters in on the event so that we have a larger viewer base and make more money.
Also Eurovision: geoblocks Eurovision in the US so Americans can't watch, meaning Eurovision has a non-existent viewer base in the US and isn't financially viable for American broadcasters to invest in.
Seriously, my biggest complaint about Eurovision, besides all the bullshit that went on this year, is that they've made it nearly impossible for Americans to show interest in it; despite the fact they've expressed the interest in expanding into the US.