What's a "real" ad? They use that term multiple times and I can't imagine how it is different from a normal ad or if the adds that the start menu already had were somehow different from normal ads.
I can guarantee you that Hindi news TV channels are by far the absolute worst in the world. My Hindu fascist boomer parents are addicted to that shit so I am exposed to them at times. I doubt the people here can imagine the level of sensationalism that is rife in them. They look and sound exactly like what parodies of them looked like 15 years ago.