While that needs to stop entirely, the 1%' carbon footprint (yes, it applies to them too, this is what everyone here is actually pointing out) sums up to about 15% of global GHG emissions at the consumption level. Huge, but they are few, they aren't "masses".
We need GHG emissions to drop at least 100% (to 0%) and then we need to remove carbon (so that's negative emissions) to get closer to the safer atmospheric CO2.