They won't win burger or sausage or anything like that. You can already put what you want in those, breadcrumbs, vegetable protein, fruits and vegetables, various flavours and spices, and it's still a burger/sausage.
The milk I get. Milk was highly controlled in terms of what adultrants were allowed, so when they say "we can't even add extra aspartame, but they can make the whole thing out of oats?" They get a lot of traction. Now why they wanted to add aspartame I don't have a fucking clue.