This is what Hamas does, fight media war making Israel look bad at every opportunity.
I mean, that's kind of predictable.
I think that the decision by Hamas to kick off a fight with Israel in the first place was a really bad idea, but let's assume that they've committed to that. Hamas has no prospect whatsoever of winning a military conflict with Israel. Whatever gains they hope to make are going to have to be predicated on the actions of others, so they're going to have to hope that they can sell someone else on involving themselves. And that's going to mean the media and such.