Roku explores taking over HDMI feeds with ads ( www.lowpass.cc )

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

KingThrillgore ,
@KingThrillgore@lemmy.ml avatar

I hate this timeline

smileyhead ,

Man... My personal list of banned companies not to buy from is getting scary long.

acr515 ,

Is there some open-source replacement for Roku? All I really use it for is a portal to my streaming services that’s easy to navigate with a remote. I’ve noticed my Roku become increasingly more overrun with ads ever since I started using it 4-5 years ago to my dismay, and it’s obviously not stopping any time soon. I’m vaguely aware of Plex but I have no clue where to start with setting it up or if it would even meet my needs

Omgboom ,

Ugh, well what are the best Roku alternatives?

Jode ,

To be honest, a mini pc/wireless kb and the internet.

frostysauce ,

...Viewed on what? A Roku TV?

RunningInRVA ,

Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.

frostysauce ,

Even worse: Imagine being the guy working on this and being proud of yourself.

tal ,
@tal@lemmy.today avatar

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads.

But what if I want to have ads playing while I'm playing XBox? Can the Roku analyze the image, identify 3d surfaces in the game I'm playing, and plaster ads on them so that they look integrated with the game?

bigkahuna1986 ,

Roku: Furiously takes notes

mp3 ,
@mp3@lemmy.ca avatar

Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.

baronvonj ,
@baronvonj@lemmy.world avatar

The shittiest of enshitifications.

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