This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads.
But what if I want to have ads playing while I'm playing XBox? Can the Roku analyze the image, identify 3d surfaces in the game I'm playing, and plaster ads on them so that they look integrated with the game?