My gut / experience tells me this is mostly about the PSN account numbers, and some execs getting a gazillion dollar bonus if they can push it above certain target by the next report, even if they damage the revenues in the process.
I'm inclined to suspect the same. A move like this does not happen without a project "champion" pushing through internal resistance.
I have seen exactly this kind of shortsighted min-maxing, where an exec will fixate on some metric or goal, and just wreck everything in their path.