Absolutely. If the value of art were just "experiencing" it without processing it, there's an argument to be made that soulless blockbuster movies are as significant a piece of art as something with actual substance because so many people like the "experience."
People who do more than just "consume" the art in front of them are not just self righteous nerds (though many are, sure)... it's also a prerequisite to, you know, actually creating something of artistic value.