This applies to Western comics in the way where they tend to have used a campy version of the power in the 60s and have to grapple with what that means later. Like when Marvel gave the villain "molecule man" the power to control all molecules then were like "fine yes, also he's a demi god who can essentially control all things and has the combined energy across all universes to splode reality"
Worked for luffy. The stretchy people in hero comics are usually seen as side characters who are meh, even Reid Richard's is mostly known for his intelligence over his stretchyness.
