"Too far" is what they're looking for. In other words, "How much bullshit can we cram down their throats before they'll spend an absurd amount of money on a disposable Macbook or spend their days becoming a sysadmin so they can use Linux?" Doesn't seem that they've found that line yet. They're still looking.
When you go to a business and say you can buy a widget for $1000, or for $500, and they both do the same thing, the business will choose the cheaper one.
Okay, but that's not what's happening. What's happening is one business/industry controls to the supply for that widget, and that business only sells the $1,000 one, because they invested $1B to ensure that was the only option. Because that business does not offer the $500 option, and does not care to.
Again, it doesn't matter. Coal companies are not putting up solar panels. They're investing their money instead on lobbying politicians for the right to continue mining "clean" coal.
I'm gonna disagree. We have centuries of rapid development in renewable energy. That's not the problem. The problem is vested interests constantly lying and successfully misleading the more gullible portion of humanity, and also people unwilling to make any sort of sacrifice to achieve this.