See Flash websites ripping each other off for five years on either side of Youtube's introduction.
See Bittorrent moving more video than Netflix until like 2012.
See twenty years of web-based P2P experiments. Weirdos with fat hard drives (hi) will always be happy to seed.
Or - crazy thought - services could cost money. It would not take much. Youtube's not getting ten bucks each time you watch a video. Bandwidth and storage keep getting cheaper. Nor are they paying for content, unlike Netflix and so on, and those fuckers are also considering ads.