Moghul ,

I think it has something to do with everything trying to get your attention, and waste your time for metrics.

We ignore signs because we don't want to read another popup.

We skim text because we don't want to know about your life story, just the chili recipe, thanks.

We skip or misread instructions because we've been doing the job for years, and we're halfway on autopilot.

We can't find a restaurant or shop right in front of us because we're starting to learn to ignore bright colors and flashing lights.

We browse the internet while watching a movie because we've seen the same cliche Marvel movie before.

The problem is that sometimes we get so used to these things that we also do it when we shouldn't be.

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