It still comes off a bit douchey. He kept saying that his bluntness of the peer review would be th same as if it was a friend or colleague requesting a peer review. I didn't get the impression that Howard was a friend or a colleague and certainly did not request a peer review. Or even understand the process of a peer review for that matter.
With that said, I do find the video interesting from the perspective of a person that also doesn't know anything about a peer review.