All they say is that there's a (niche) trend of a few people using feature phones with expected combined sales of $2.8 million. Versus the $200 billions of iPhones alone.
Just the other day I saw an article with the exact opposite headline about how Gen z is sticking with the iPhone. Now I don't know which one is full of shit; but it's obviously one of them.
I did it for 3 months. I really enjoyed my time doing it and learned a lot about my usage. It was a cheap $50 experiment. After I went back to my smartphone, I uninstalled ALL social media apps. Turned off ALL notifications but left calls and messages as an exception. My smartphone is now essentially a feature phone. It's not 100% the same since the big screen does lure you in to use it but my usage is still way down and because I don't have any social media there's no reason for me to be on my phone around other people. I wholeheartedly recommend trying it for those curious.
That reminded me how a local wanna-be influencer did a smartphone detox for a week, immediately after the completion she posted an FB story: Part 1 - Reflection, how eyeopening the experience was, how much time she suddenly had for the things that truly matter etc. Subscribe to not miss the Part 2!