Import a bunch of those cheap Chinese EVs and lots of people will buy them
Or start building affordable EVs here.
Back in the 70s when Toyota, Datsun, Honda etc started eating the big 3's lunch on affordable fuel efficient vehicles, they responded with smaller cars of their own.
If they're not willing to respond to market demand and competition, do they even deserve to stay in business?
Isn't that what the "free market" they claim to love enforces?