It's not that simple. I don't like Facebook & I don't like Facebook. Still Facebook collects data about me. Tell me why shouldn't Facebook be stopped? Here data is new oil. Facebook is mining for that Oil on my land. You wouldn't allow oil company to mine oil on your land right.
Lol, it's funny how you cry free market. Free market doesn't not mean violating someone's privacy. No free market can exist without regulations & standards. Without regulations exploitation takes place.