I'm talking about TV ads, magazine covers. General models (not the super-skinny runway models which don't necessarily follow typical beauty standards) or porn (which follows its own set of trends I'd say, like over exaggerated bodies, breast implants...).
I don't know if it's the best example but I'm talking generally about the difference between people like Jennifer Aniston in 1997 vs Scarlett Johansson in 2020, for example.