It’s not about the current state of their OS, it is about the corporate attitude to users.
Microsoft are treating users not as valued customers purchasing a product, but as a resource to be manipulated and sold off to the cheapest bidder.
They may have backflipped on actual ads in the Start Menu, purely due to user backlash, but they still have game/app/bullshit recommendations and reinstalled garbage, unless you are a windows sysadmin and know jo to use a Profile Editor.