I'm a very private person. I barely use any social media where I'm not anonymous, and I wouldn't want my wife to be famous either. So take this with a grain of salt, but I think it's about winning the trophy. A million people like this person well enough to watch their content all the time, but they are with you? I can imagine that would be flattering to a certain kind of personality.
Being popular sounds wretched to me, but people chase it all the time.