When you see unique content on Lemmy, please screenshot and post on Reddit if you are active on both.

It is a subconscious level ad for the utility/value of the platform. You don't need to be overt about the screenshot containing Lemmy by name. Any subtle details are all that is needed. This is all it takes to attract the most valuable people; simply show them that they are missing out on something useful. It is effective psy ops.