This desperately needs to become an illegal industry. Perfectly legitimate businesses are letting their real business fall to the wayside as they convert their profits to a fucking consumer spying business. I'm sick of it. I'm sick of all the tracking, and I'm sick of ads popping up in new places all the freaking time. You go to pump gas and a commercial starts blaring in your face. You can't escape it. You can't get a moment of peace to sit with your thoughts. It's negatively affecting our entire society, yet every business is pursuing it with zeal and the politicians aren't doing jack shit to protect the people. Matter of fact the government is buying the data too. I never imagined this is what the future would look like when I was growing up.