I don't focus on recommendations specifically. My typical process is:
spend anywhere from a few days to a few weeks figuring out which technical characteristics are important for this kind of product, which aren't, why and when &c. This kind of information is usually available (and even obvious SEO garbage can give you new keywords to consider when searching);
based on these alone, determine what's acceptable and what's desirable for you;
if you haven't already, find some kind of community around the topic and see which brands/manufacturers people commonly complain about and why; also see if there're popular manufacturers only selling things via their own websites;
open your preferred store (or several) and filter the entire category based on what you've learned. Pick a few candidates and examine them closely;
go back to the community again and look up anything mentioning these candidates - including comparisons with other ones you haven't considered. Perhaps consider them;
make the final choice.
Skip some of these if irrelevant or if you don't care enough. Spend extra time if you care a lot.
It works well enough for every new phone (the market there is changing fast, so you start anew every time), it worked for my first PC I've decided to assemble with 0 prior knowledge, the mechanical keyboard and the vertical mouse, and pretty much every piece of tech I'm buying.
And I'd say it's reasonable to use Reddit without an account even if you disagree with what the platform owners are doing. The data is still valuable for such use cases.