pop ,

The study had some key limitations, which weren’t really reflected in the headlines about its bombastic findings, namely that this analysis has yet to be peer reviewed or published in full (and, as pointed out by the British Heart Federation, includes different numbers in the study summary and press release). The observational study also relied on self-reported dietary information, which may include errors or distortions, and it’s unclear whether the subjects continued time-restricted eating beyond the two days they reported

Why are people posting non peer-reviewed content that's based on self-reporing from a country that has a obesity problem that isn't going to go away by gorging on Mcdonald's in the 4 hour window.

Calling it viral-study is diminishing what scientific study does. Click bait

jeffw OP ,

I would call it viral. Like they said, it’s not poor reviewed but it’s still being posted/referenced a lot in media and social media

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