I have pretty strong anecdotal and theoretical data, which is inferior to hard empirical data, but better than nothing. I think most users would agree they've never heard someone say "I've never liked this Gucci bag". It's there to show off, and be proud of, even if it's the exact same bag as a cheaper brand. Even if they don't like it, it's a Gucci bag, and a huge sunk cost, so they aren't likely to admit it.
My impression of Tesla is similar. People buy them to show off. I know people who own cars from the nicer brands like Mercedes-Benz, but to them that's normal and more mainstream brands are cheap crap, so I asked about Lambos. In your data, Porsche is also high up, which makes sense, and maybe BMW. Cadillac is surprisingly low, though.