Public opinion seems to be souring on all the big corporate social media sites, and I truly think if we're able to get the word out about federated social media platforms, people will jump ship.
Also, it's hard to dislike a platform that isn't showing ads, selling user data, or generally making decisions for the enrichment of shareholders.
Remember, something like more than half of all people still don't use an ad-blocker - some people want ads, or at least want that they provide money to keep the service going, and similarly with selling user data (to the extent that people bother to think about it at all).
Never underestimate the level of entitlement thinking on behalf of new users - like, "Which instance do I join? Wait, I have to choose!? Nvm, I'm out already." (and for Mastodon, this has much greater implications than for Lemmy)
Also, one single reply to a comment in chapotraphouse on hexbear.net, followed by a second reply somewhere on Lemmy.ml, almost made me turn away from social media entirely, thinking that this place was fast becoming not really all that different than Reddit after all - I mean, these are leftists, aka liberals, these are/must be my people, right, R-R-RIGHT!?
The Fediverse is not for the uninitiated, and requires significant setup work to even be pleasant much less enjoyable, depending on where you go and the users' innate level of insensitivity.
Though you and many others are working tirelessly to make it better by offering great content - thanks!:-)