Yeah, they're known for performance and AI features. You don't get a Model S for comfy seats or the suspension, you get it because it's fast and can drive by itself. Look at the marketing, it's all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you're driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They're not competing with Lexus and Cadillac, they're competing with Porsche and BMW.