i mean, people have innovated in the areas they care already.
no one really cares that much about audio on phone calls. as long as they're understandable.
people added video because it adds to the communication. spatial audio will not. it will only become common if one or two of these mega corps decide to shoehorn it into ever device. not because people actually want it or care.
might be a lucrative patent if we ever get holograms though