Tobacco companies fought it tooth and nail. Kept arguing it wouldn’t stop people from smoking.
They are right, people will not stop smoking only because the packaging is dull.
Well then why are you lobbying so hard against it? Obviously the only reason they will ever fight anything is because they think it will hurt their revenue. So whatever they oppose, I support.
Because they lost advertising opportunity.
People recognize the brand by the packaging before even reading the brand name. This way your country just make any type of advertising for the cigarettes useless. And maybe as a collateral effect some younger people will not start to smoke since they will not see the advertising, but as far as I know people don't start to smoke because the package is cool.