Great comment. We have the same thing here in Australia with tobacco laws. The most recent change was to ban almost all branding on cigarette packaging. They're not allowed to use fonts, slogans, logos, or colours, just the brand name in plain text on a standard brown-green box.
The logic being that branding makes a product more attractive to a consumer. Make it duller and less people will buy it.
Tobacco companies fought it tooth and nail. Kept arguing it wouldn't stop people from smoking. Well then why are you lobbying so hard against it? Obviously the only reason they will ever fight anything is because they think it will hurt their revenue. So whatever they oppose, I support.