Weird how this notion of "personal responsibility" applies to every person except for those people who choose to intentionally misrepresenting the product by branding it in ways that are misleading. The people running this company aren't responsible for their role in misleading the public, just because the fine print happens to indicate that the product isn't actually what it's marketed as?
Now you'll probably say something to the effect of "I never said that! You're putting words in my mouth!" except what other motivation can you have to jump to the defense of the liar and blame people for being misled, except that you want to put all the responsibility on individuals for being misled and not on the company that is systematically and intentionally misleading them? Maybe you just manage to derive a smug sense of superiority thinking of yourself as someone who is invulnerable to this kind of tactic so blaming the victims lets you feel good about yourself.