World's most popular search engine, video platform, mobile OS, browser engine, email provider, map provider, shall I go on? Search results at this point are just becoming an astrix.
They're trying to suck up and present as much data as possible so people never have to leave Google's services. They want to be the internet. If you enabled people to be independent, private, decentralized, and open, then Google would be in trouble because suddenly individuals and communities would have all the power and data, not some corp that's hellbent on wasting your lifespan and brain space with ads or whatever other garbage decision they make on Tuesday to make their line go up.