They are almost certainly restricting the amount of information they release under the advice of the legal team at the University, in preparation for the impending commercialization. I agree, it'd be great to have the details and to live in a world where all information is free and open. However, we don't on both counts. The assumption that they could only be attempting to mislead people when this isn't even a product for sale yet, is at best naïve and at worst willfully obtuse.