Most of it is pretty fun- find music, reach out to artist, make a few tapes. We just do small runs of 25-100 tapes depending on how much will sell. The worst part IMO is order fulfillment, you either pay a third party a boatload or you DIY and packing 100 cassettes is a bit of a drag. Coming up with good art if the artist doesn’t already have something is quite difficult. The label is on a short hiatus for that reason, but I think we’ll do some more tapes now that some labels have dried up. There’s waxing and waning periods when it comes to these little micro labels, and I can tell people are feeling the economic squeeze.
The most fun part is mastering to tape and dubbing. I’ve got a Nakamichi Dragon and 3x NAD 6300, and I’ve dubbed probably 500-600 tapes across them all. Dunno what it is about tapes, but I really like em.