This is speculation of corporate action completely divorced from the specifics of this technology and particulars of this story. The result of this could be a simple purchase either of hardware or software to be used as chosen by the person owning it. And the person commissioning it can specify exactly who such a simulacrum is presented to. None of this has to be under the power of the company that builds the simulacrums, and if it is structured that way, then that's the problem that should be rejected or disallowed, not that this particular form of memento exists.