Yeah, that's quite possible, that they offer it for marketing. Maybe also to give municipalities an option to try out the system for a few months and see, if it attracts much interest. If it doesn't, you can just pack up the pods and cranes, and market it to the next city.
I was mainly confused how off-handedly this gets mentioned in the article, as if that was clearly the logical method for moving a vehicle from one place to another...