I used to not care about ads in Google because they were minimal. I was OK with ABP "acceptable ads".
But I've since gone full scorched earth. Fuck them all, their trackers, their fake news, the terrible products. I'm still OK with ads in my search results (no longer using Google) because they are often relevant to something I'm looking for. But for the rest, the Web stopped deserving my respect. I don't consume that much content online, and I pay for most of the few things I do consume.