It's like if the Craigslist guy was like "You know what, I think I'm going to open my own outdoor store". I like the little link to the page about his car. No bragging, no showing off... just a "Hey, this is my car. These are it's specifications. Check it out."
Could probably buy something from the site, and request the owner sell it to you only after going out for a beer together, and it'd probably work.