Respectfully, fuck you. You're desperately under-educated on this topic. 65% is near a record high ownership percentage, and if you count people instead of properties the number is even higher (owners have higher average family size)
The vast majority of the remaining 35% is made up of dedicated rental apartments, which of course are owned by investors, any rental by definition has to be an investment.
The thing is that people don't even really want the ownership rate to be higher than that. There are a thousand and one reasons why someone would want to rent instead of own, from being a student, to living in a care home, to even freeing yourself up to be able to move for your career or romantic life. Renting is usually a lot easier than owning. Even when homes were dirt cheap, ownership never went to 80% or anything.
The current problem isn't the percentage, it's the cost.
What we really need to do is control land values, they can't continue going up if we want affordable housing. We have to implement policies that drop land values, primarily by taxing land use. It's the only possible route to affordable housing.
You blame the homeowners not for owning, but for supporting policies that maintain their investment.
Even the rent as equity shouldn't be significant, the actual house depreciates over time and requires repairs to keep it's value. The most important change needed is to make it so that owners NEVER benefit from the value of the land increasing. This can be done in a number of ways, from regular property taxes to applying capital gains to property value.
If checkout is 11, you need to be able to clean dozens of rooms before check-in. You can't have 20 cleaners come in for an hour, so you have 5 cleaners come in for 4 hour shifts instead.
It was more the fact that Trump got elected while being not-so-secretly racist that emboldened them. They saw there would be fewer consequences due to it being more normalized, so they could be more open about it.