I dont like it, but I can deal with ads while paused. But its also just an entry point for them to see how much they can sneak it. Its becoming cable TV all over again, with ads making their way in, despite paying for the service.
Netflix already does this. They all will just copy each other. Eventually ads will come for the top tier levels too. Enough is never quite enough for these people.
Once. It'll better be one hell of an ad because it will lose them my subscription. I stopped watching television back in the late 90s because of all the ads, before even I had internet to watch pirated media. I don't wear clothes with too visible logos. Just saying to illustrate how this ain't an empty threat.
Losing a single customer probably doesn't matter to them. But I hope Im not the only one?
In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon.
On the other hand, Amazon has not released research publicly on how much constant ad viewing can impact the user experience or interest in a streaming service.
Still, Amazon claimed today that Prime Video ads reach an average of 200 million people monthly.
The Hub Entertainment Media survey claims that Amazon has a higher ad-based to ad-free ratio of subscribers than all other video streaming services examined, including Netflix, Max, and Hulu.
Like all streamers, Amazon is toeing a fine line between using ads to boost the average revenue it makes per user and aggravating subscribers to the point of cancellation.
Amazon is already facing a lawsuit regarding ads on Prime Video that seeks class-action certification and was filed by people who purchased annual subscriptions.
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