I'm sure that's how they think about it yes. However lying to the customer about the existence of a feature isn't really a good long-term strategy to maintain customer relations. I'm in engineering so I don't care, but the customer is not going to trust them if they keep doing that. In the long run it costs them sales.
Especially considering that a lot of the time they'll tell the customer a feature exists, and then engineering just doesn't have the capacity to develop it. So the customer actually finds out they were lying. Not good.