Power is what they are fighting for and they are getting it.
Indeed, they are fighting for power, that's what every political force does. But what I was referring to was the way they do it - they put excessive emphasis on "traditional values" in their campaigns (whichever those might be). They picture an idilic image of these and sell to the public, so they can get the votes, while in reality, the stuff these mean is completely different. And it is not just the "traditional values" - history also plays a part in this.
In my country, the AUR party makes heavy use of medieval rulers like Vlad the Impaler (yes, that one that is known in the Western pop culture as count Dracula) to stirr nostalgia for a past most people don't know. Or their Facebook pages post lots of ex-communist propaganda (messages like "before 1989 we were masters on our own lands, now we're slaves to the foreigners" or "we had an industry back then, we had factories, we were producing our own stuff, now we sold everything and we no longer have shit" etc.).
They are basically romanticising the past in order to get to power, and maybe blur the line between the democratic institutions afterward - just like in Russia, but also in Hungary or even Poland.