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Zier , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows
@Zier@fedia.io avatar

Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does.
Sales people, advertisers, spam, all the same thing.

SupraMario ,

I never understood how people like this got that title. They don't influence shit, except maybe consumerism and the dumbing down of society.

Takumidesh ,

They influence the people watching them.

capital ,

So they have no influence except for the ways that they do?

Zier ,
@Zier@fedia.io avatar

They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist.
And they really want to be famous, but have zero talent. Again, con artist.

funkless_eck ,

it's actually already a sales term in ABM - you have the decision maker, blocker, influencer, end user/stakeholder etc

the term has been around longer than the internet

possiblylinux127 ,
@possiblylinux127@lemmy.zip avatar

You sound smart I guess you must be an influencer

Usernameblankface ,
@Usernameblankface@lemmy.world avatar

They influence the buying decisions of their audience.

admin ,
@admin@lemmy.my-box.dev avatar

Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.

Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.

RobotToaster , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows
@RobotToaster@mander.xyz avatar

They aren't "real" people either way, even the human ones are just drones reading a script that someone paid them to read.

CorrodedCranium , (edited )
@CorrodedCranium@leminal.space avatar

Are you telling me all the podcasters I listen to didn't naturally have the same experience with HelloFresh?

Thorny_Insight ,

This is how I think about social media in general. It's a spectrum from mostly fake to all fake. Even the least fake profiles still only show the good parts of their life and unedited photos are still hand-picked from a bunch of other ones they don't want people to see.

Hell even my own Pixelfed feed which is 100% landscape photography is all more or less fake. I take hundreds of photos and only publish one or two of the best ones and even those are heavily edited. It gives a totally false impression of how good of an photographer I really am.

return2ozma OP ,
@return2ozma@lemmy.world avatar

Even with people knowing social media is fake or highly edited, It's really doing a number on people's mental health.

_edge , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

What a non-story.

They basically asked: In an ad, do you prefer an actor reading out the marketing script or a computer-rendered face?

gravitas_deficiency , (edited )

I just… don’t watch ads.

Firefox, ublock origin, NextDNS when mobile, pfBlockerNG at home.

I’ve gotten to the point where it’s genuinely jarring if I see an ad on one of my own devices.

xePBMg9 ,

How does that affect you instagram influencer browsing experience?

gravitas_deficiency ,

What’s instagram?

More seriously: I haven’t had any Meta service or app on any EDC/daily use device I own in roughly 8 years. The only device thar explicitly touches meta stuff is an old android phone I have on a separate DMZ network (yes, I know the internet is rife with Meta (et al) tracking vomit these days, but I think this is close to the best a reasonable, technically inclined person can do).

TimeSquirrel ,
@TimeSquirrel@kbin.social avatar

Ever watch somebody who doesn't know about all that use the rawdog Internet? It's amazing how people can just sit there, deal with all that, and not go apeshit. The population has been conditioned.

gravitas_deficiency ,

It is pretty insane and depressing that pervasive, jaw-droppingly targeted ads have more or less been completely normalized with the vast majority of the population. I sometimes feel like I have a tin foil hat on when I try to educate people about it these days. Everyone just seems to mostly not care.

loobkoob ,
@loobkoob@kbin.social avatar

I installed uBlock for someone recently. They complained about all the empty space where the ads used to be. So I removed the empty space by blocking that element with uBlock, which increased the width of the main body of the website, and they then complained that the website was too wide...

Some people are beyond help.

acockworkorange ,

You’re way too patient. “Nothing I can do about it” would have been my answer to the first complaint.

acockworkorange ,

It’s a harrowing experience I don’t intend to repeat any time soon.

eronth ,

It feels like a weird study. I can't tell if the study, or just the article, was trying to make GenZ look like fools yet again, when the actual results found are "GenZ is like a lot of other people in yet another way".

Pantherina , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

I dont get why people would care for influencers

filister ,

I don't get how people can watch reality shows but apparently they do.

Plus entertainment is a great control tool. Give people enough entertainment and they will never revolt.

deafboy ,
@deafboy@lemmy.world avatar

If the only way to a revolution is making lives more miserable, is the revolution even worthy? Something, something, accelerationism...

Land_Strider ,

One is temporary, the other is perpetuated for eternity through atrocities.

funkless_eck ,

why do people care for Shrek? Or Walter White? Or Antigone?

The concept of caring for fictional narratives is ages old.

AA5B ,

Wheel is excellent entertainment, and far more human than most of these pretenders.

I make the distinction among “streamer” who is doing a play by play similar to sportscasting, “presenter” is showing facts or teach a lesson like online learning, “op ed” to explain an opinion or parody, and “influencer” as someone trying to be center of attention but usually brings no value and has no reason to be famous except from being famous.

Maybe it’s just my own biases, but

  • I can listen when my kids watch e-sports, recognize it as sportscasting
  • I appreciate how “Everyday Astronaut” explains things
  • I’ll go with Jon Stewart for presenting news topics with a sense of the absurd because I don’t have the patience to find a streamer equivalent
  • somehow people like the Jenners, Lindsay Lohan, Kardashians, are famous for being famous, and supposedly “influence” people? Some of these really seem like the worst of humanity and ought to just be ignored.
possiblylinux127 ,
@possiblylinux127@lemmy.zip avatar

And that makes it right?

Anyway the difference now is that peoples opinions are amplified and spread quickly. Combine that with sponsorships and uninformed takes and you are in trouble. It Aldo doesn't help that people these days are lazy and dopamine junkies.

billwashere , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

Personally I despise everything about the idea of influencers. I have yet to see one who wasn’t an outright attention whore or just trying to get free shit.

kofe ,

I don't think it's a bad thing to want to be paid for being the center of attention. There's pathological levels to it for sure, but we're communal, creative creatures. Maybe it depends on how we define influencer, idk. I was gonna comment that younger generations aren't fully developed physiologically, so the appreciation for fully human influence could be chalked up to that

skulblaka ,
@skulblaka@startrek.website avatar

Right. There have been folks getting paid for (and enjoying) being the center of attention since culture has existed. The entire concept of cinema comes from this. I wouldn't call Rowan Atkinson or Penn & Teller "attention whores or people who only want free shit" but they are the "influencers" of their time.

The dynamic has shifted, but I don't see it as some inherently bad thing, this just reads as a "kids bad!" kind of statement.

billwashere ,

I can definitely see your point. Celebrities are the center of attention and can influence people. But the two you mentioned, well three actually, are entertainers first and foremost. They had a skillset that was interesting to watch and people would pay to do so. So it gets back to the definition of “influencer”… it’s always the nuance of definition isn’t it 😀

So I guess my definition would include some no talent YouTube or Instagram C-rated “celebrity” that is essentially famous for being famous. They expect special treatment and recognition when it isn’t deserved or warranted. They are often pretentious and obnoxious. When I think of “influencer” this is the image in my mind.

abhibeckert , (edited )

When I think of “influencer” this is the image in my mind.

... OK. But that's not what the term "Influencer" actually means. The actual definition is basically just "anyone with a lot of followers".

And there are plenty of people with a lot of followers who produce great content. For example this one: https://www.youtube.com/watch?v=YpuX-5E7xoU

Aggravationstation ,

But isn't that the whole point of them?

cmnybo , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

I don't care if it's a human or a bot trying to sell me something because my ad blocker will make sure I don't even see it.

mozz , to Technology in "X": Far-right conspiracy theorists have returned in droves after Elon Musk took over the former Twitter, new study says
@mozz@mbin.grits.dev avatar

I think a large part of this is that X is the only major social media which has no dedicated team for detecting and banning the propaganda bots / troll farms.

I have no idea how much of the Q / antivax / conspiracy material on social media is deliberate campaigns to destabilize American politics in general (as opposed to perfectly organic homegrown nuttiness which the US has always had plenty of anyway), but I know it's not 0.

jarfil ,
@jarfil@beehaw.org avatar

It's not just to destabilize "American" politics, it's a series of worldwide campaigns to destabilize all information flow, to sow doubt and confusion among everyone, then out of the blue present an aligned front to push a certain narrative.

If people are kept in a "flux state of distrust", they're easier to convince when suddenly a bunch of their sources agree on some point, "it must be true if conflicting sources suddenly say the same".

technocrit , (edited )

then out of the blue present an aligned front to push a certain narrative.

This is a good point. I see this alot with ukraine. There are many famous shills (eg. max blumenthal) who have been promoting the fascist invasion of ukraine. Now these same shills are supporting Palestine. This would be good except they are just using the issue to lure people in. Then once they're hooked on all these shady accounts, they start talking about how ukrainians are nazis, how stalin was awesome, etc. It's so transparent but so dangerous. I imagine this happens on many fronts.

edit: Just remembered these podcasts about this: Part 2 and Part 3

jarfil ,
@jarfil@beehaw.org avatar

The biggest problem with Ukraine... is that they aren't fully detached from Nazis:

  • During WW2, Ukraine was allied with Nazis and fascists, helping them exterminate Poles
  • 21st century Ukraine, still uses Nazi symbology, the fascist salute, a fascist hymn, has set national support for WW2 Nazi combatants, and even their national shield is a fascist remnant.

All of that has nothing to do with the Russian invasion... but it does give Russia's propaganda machine an awesome excuse. It's just too easy to get people hooked up with some actual facts, then get them to do a leap of faith and fall straight into full propaganda... and Russia knows it.

Israel and Palestine is a particularly juicy case, where there are really shitty groups coming from both sides, ending up like an "all you can eat" buffet for every propaganda machine out there. No matter what narrative one wants to spin, chances are they'll find a latch point in the Israel vs. Palestine conflict, even contradictory ones for different audiences.

cupcakezealot ,
@cupcakezealot@lemmy.blahaj.zone avatar

also the fact that the ceo of twitter is responsible for spreading a lot of the misinformation, antivaxx, and conspiracy theory content on twitter.

sebinspace , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

Probably because we didn’t care about them in the first place

velvetThunder ,

They have too many followers for that to be true. But I don't understand why.

eronth ,

I suspect a lot of the influencer numbers are pretty inflated.

pastermil , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

I mean, who does? They don't act like one.

TimeSquirrel , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows
@TimeSquirrel@kbin.social avatar

Does anyody really look at anyone in an ad and say, "Yes, that's a fellow human, I connect with them on a personal level"?

I've been perceiving them as robots since 1986. Because even as a child I knew people in an ad don't act or talk like everybody I knew in real life and what they were portraying was completely made up, unrealistic dialog and scenarios.

Carrolade ,

Exactly. Marketing generally doesn't try to speak to your rational forebrain. It's going for your subconscious, by design. It's why ads can be so random and still retain efficacy.

kakes , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

I'm a millennial, but I don't necessarily care if the person I'm watching exists or not.

That's not to say there aren't a bunch of other factors involved that would generally steer me away from artificial people (general corporate BS being the obvious one), but all else being equal, I'm totally fine with it.

Thorny_Insight ,

If it's someone I'm never going to meet either way then it doesn't matter if they're real or not. What matters is the quality of content.

orca , to Technology in "X": Far-right conspiracy theorists have returned in droves after Elon Musk took over the former Twitter, new study says
@orca@orcas.enjoying.yachts avatar

Musk is a useful idiot. He ruined Twitter and the US government quietly thanks him for it because it no longer serves as a tool to see unfiltered events happening on the ground (like Israel murdering Palestinians). So mission accomplished there, and now the new target is TikTok.

There’s also this quote said in 1981 by the CIA Director at the time, William Casey:

We'll know our disinformation program is complete when everything the American public believes is false

Source

Meta is already in the government’s pocket—which covers Instagram and Facebook, Elon has basically erased old Twitter, and now TikTok is on the brink of being banned in the US. Pretty fun pattern of events to try and control the narrative.

PaddleMaster , (edited )

And most news papers were acquired by the same handful of media companies. In turn these companies ravaged local markets and there’s just no coverage of the actual truth, even on local happenings.

There’s an article about my hometown covered by NY times or something (I forget, it’s been a few years). We had a flourishing newspaper that employed a decent amount of the community, when that article came out (2010ish) the same company had 3 reporters and 5 staff.
The newspaper would cover legitimate issues locally and nationally. They had amazing journalists that promoted great things happening too (local studies, non profits doing the hard work to benefit the community, etc). Basically, the boring stuff that isn’t flashy enough for social media. And now it’s all gone.

I legitimately have a difficult time finding news stories on any platform that I can trust.

Edit: I just read this, different angle to the same problem https://web.archive.org/web/20240512160438mp_/https://www.theatlantic.com/magazine/archive/2024/06/china-russia-republican-party-relations/678271/

mozz , (edited )
@mozz@mbin.grits.dev avatar

Musk is a useful idiot. He ruined Twitter and the US government quietly thanks him for it because it no longer serves as a tool to see unfiltered events happening on the ground (like Israel murdering Palestinians). So mission accomplished there

Yeah. Twitter back in the day actually used to be a usable substitute for print journalism, without the editorial bias and selective coverage. If you paid attention to who to follow, you could actually get a lot better picture of the world from Twitter than from almost anywhere else.

I don't think the US government is alone in wanting that gone so they can control the narrative instead, but they're definitely one party that was happy about it.

and now the new target is TikTok

And this is where you went straight off the fuckin deep end.

I do not know a single person who gets their picture of the world from Tiktok whose viewpoint isn't reliably dogshit takes on literally every single issue. (Specific e.g. antivax, "BLM protestors are just running around beating people up, they have to be stopped," "everyone's moving out of California to Texas and Florida because Republican politics are better") Maybe there's an accidental alignment of pro-Palestine-protestors news from Tiktok right now, but it's not like that narrative is un-heard-of in any MSM news or other social media. The whole landscape at this point is Palestine flags as far as I see, and the other platforms are usually a lot more nuanced and informative.

I don't know why you'd object to an algorithm controlled by Elon Musk or the US government or just a lawful-evil alignment to sell advertising and hook people to dopamine loops and nothing else (all very good things to be suspicious of, yes), but all of a sudden when the Chinese government's involved, you're like "finally someone trustworthy to put in charge of public opinion, no way this can go wrong."

kbal ,
@kbal@fedia.io avatar

Calling Tiktok "the next target" does not strike me as the ringing endorsement of its noble pursuit of accurate news reporting you seem to be taking it for.

mozz ,
@mozz@mbin.grits.dev avatar

The person I was responding to, if I've read them right, was trying to argue that Tiktok was the next target because people could get unfiltered information about the world through it. My point was that Tiktok is about the worst possible tool for getting useful unfiltered information about the world that one could possibly imagine, and then adding some context and detail to that.

kbal ,
@kbal@fedia.io avatar

I don't know, it just seemed to me they might have had in mind that whoever is trying to "control the narrative" would find competing disinformation campaigns just as unwelcome.

mozz ,
@mozz@mbin.grits.dev avatar

I have this surreal experience sometimes where I'll say something like "I don't think the US government is alone in wanting that gone so they can control the narrative instead" and then find someone lecturing me about how exactly what I just got done saying might be true.

That said, the person I was talking to was clearly implying that banning Tiktok would be a bad thing because people can get unfiltered information through it. You can try to say they were saying something else that's more sensible, if you want. I won't stop you. They don't seem to want to clarify it themselves, so it's hard to say.

orca ,
@orca@orcas.enjoying.yachts avatar

The TikTok ban is a weird gray area. It’s one of those things where I don’t like any of these tech companies or the fact that they are essentially monetizing terror, and I will never have allegiance to them or the entities that influence them to deceive and profit themselves, but it’s also a pipeline for information either way—which is something we are lacking more and more of every day with the constant deaths of journalists and journalist outlets. People need to remember that no one is immune to propaganda and we should take all of the information with a grain of salt.

But if we’re talking about the things happening in Gaza, any eyes we can get add value. It’s not like this is some new event that we don’t have documented history on. We’re witnessing the next stage of the genocide, and TikTok (hate it or love it) has helped expose a lot of the atrocities (in the same way that Twitter used to).

It’s really not a stretch to say that anti-imperialist governments and individuals benefit from this because it exposes the atrocities the US and Britain have been perpetuating for years. Of course that’s a benefit to them. It’s also a benefit to the people forced to live under the governments committing those atrocities.

orca ,
@orca@orcas.enjoying.yachts avatar

The thing is, it doesn’t have to lie or twist the truth. All it has to do is give people a window into what the US has been doing around the world for years. The US has done this to itself. The younger generations are onto the ruling class and their playbook is no longer working. They want to ban TikTok now because of the massive amount of unfiltered Gaza content it provides. I should note, TikTok simply promoting this stuff in its algorithm is enough (look up “Heating” in regards to TikTok).

jarfil ,
@jarfil@beehaw.org avatar

TikTok is a weird beast. It can at the same time show the destruction in Gaza, Israeli soldiers poking fun at it, ASMR videos, mindless looping footage, fake AI idols, underage girls asking for payment from strangers, and siphon engagement data to train Chinese propaganda bots.

It's the closest thing to "shove everything into a bowl, then shake"...

orca ,
@orca@orcas.enjoying.yachts avatar

It’s not about trusting TikTok. It’s about understanding that we have a terrible tech company, vs a terrible government. But at the same time, it has helped radicalize and inform so many in the ranks of Gen Z, amongst other generations. Even if you skip past the 24/7 stream of Gaza coverage ( which we absolutely need since Israel has murdered something like 121 journalists in Gaza), you’ll find videos of Gen Z and other folks making videos that layout documented history, protest methods, agitprop, and their own amateur journalism to others. That has value, even if the source is just in it for the notoriety and money. It’s an awkward position where it becomes a tool to the revolution, because it’s in opposition (for its own gain), but is never trustworthy.

mozz ,
@mozz@mbin.grits.dev avatar

But at the same time, it has helped radicalize and inform so many in the ranks of Gen Z, amongst other generations.

I know when I think of people I know who get most of their news from TikTok, I'm like "damn that person is super well informed and I'm always happy when I talk to them about politics and world events"

Out of all the platforms, every single other one of which including the one you're on right now and the elephant one and Usenet and ZMag and Hackernews and all the rest

I do not know which reality you inhabit where TikTok invented people knowing about Gaza, but I promise you that there are better platforms, where you're allowed to talk about drugs or alcohol or use the word "blood", or "Uyghur"

orca ,
@orca@orcas.enjoying.yachts avatar

It didn’t invent it. It just caught on at the right time and amplified that knowledge. It’s also a network. I don’t get TikTok but I’ve seen how popular it is in the new generations. This isn’t new knowledge; it’s just new packaging for a plugged-in-since-birth generation.

I’m too old for TikTok. Old Twitter, Reddit before it went to shit, niche message boards. That’s where I used to hang. Now it’s gathering communities I like on my own Lemmy server.

mozz ,
@mozz@mbin.grits.dev avatar

Random question, what's your opinion on the Uyghur re-education camps? Or the treatment of the Hong Kong protestors and how it compares with the treatment of US protestors of aid to Israel?

orca ,
@orca@orcas.enjoying.yachts avatar

I have a feeling these questions are trying to feel out whether or not I’m a fan of the authoritarian flavor of communism and that’s a nope lol. I’m not on Lemmygrad or Hexbear. I don’t like police regardless of the continent or any other factor. We are seeing power vacuums in 2 very different types of authoritarian structures and none of them pan out to anything good for the working class.

I keep it simple: it’s always the working class vs the ruling class.

That said, refreshing myself on the Uyghur internment camps and then comparing them to the recently uncovered concentration camps that Israel has in the desert, and seeing the similarities, is unnerving. One exists to allegedly indoctrinate a population, while the other exists to exterminate it. There is a Venn diagram here somewhere.

mozz ,
@mozz@mbin.grits.dev avatar

I didn't ask about how you felt about Israel's genocide. I'm assuming, based on what you already said, that you're against it. So am I.

If you had to narrow down your feelings on the Uyghur internment camps to one of three responses, would it be:

  • I'm against them
  • I'm for them
  • It's more complicated than that

And, the same question for the police response in Hong Kong.

orca ,
@orca@orcas.enjoying.yachts avatar

I’m against both of them. It’s imprisonment, torture and forced assimilation. It should be an easy decision for anyone that is also against what the Nazis did and Israel is doing.

mozz ,
@mozz@mbin.grits.dev avatar

Okay, just curious.

I mean, yes, it should be a shockingly easy question to answer and I'm happy that you're against them. I've just gotten in the habit of asking people who display one view that's surprising to me if they hold other surprising views which might not appear initially to be correlated. Most of the time, they do, which is a very interesting result to me.

orca ,
@orca@orcas.enjoying.yachts avatar

As soon as I smell authoritarianism, it’s a no from me. Even as someone that reads communist and socialist theory. I think people take too much of the past and try to apply it as-is to the world of today. But it doesn’t work. Modern times require modernized ideas, and I sometimes wish people had more imagination.

mozz ,
@mozz@mbin.grits.dev avatar

Every government in the world has good and bad in it, because every government is made of people. Different ones have different amounts; it's not like every country's government is the same or has equal good/evil levels. But sometimes people take it to the point of classifying "good ones" and "bad ones" and handwaving away the bad things that the "good ones" are doing. To me, that's not really a safe or sensible way to look at things. It's just not how things work. In my opinion.

orca ,
@orca@orcas.enjoying.yachts avatar

The “bad” ones just float to the top when a government is around long enough. It’s human nature. The ones seeking power and money see others seeking the same, and they look at them as a rung on a ladder. They help each other because it benefits them. They actively work to shut out the “good” ones because they know they’ll lose their spot to them if they aren’t careful. Suddenly the “good” ones are lost in the noise. The incorruptible become powerless.

It’s similar to the police force in the US, for example. People go in with good intentions, but the force has been around long enough that the mad dogs have already permeated all of the top ranks. So the “good” ones either wash out, or they assimilate. One of my relatives washed out, while the one that had been there much longer turned into a massive racist. Which one do you think climbed the ranks quicker?

Power structures automatically attract selfish, self-serving people that just become worse offenders the more wealthy and powerful they become. Power is a vacuum after all, and there are plenty of bad people standing in line to fill it. This is why I don’t trust a single politician. Whether they want to admit it or not, under that facade of wanting to change their city or “do good,” there is some underlying desire for power and attention. That doesn’t mean none of them do anything good in their time though; it just means we should be cautious.

ASaltPepper , (edited )

I don't know about not seeing IDF forces killing Palestinians. I'd argue the two places to see that are Twitter and Telegram. At least in terms of lack of censorship and ease of locating.

So much so that the Washington Post wrote about the two platforms carrying the most gruesome images here.

orca ,
@orca@orcas.enjoying.yachts avatar

Oh shit, I forgot all about Telegram. Bluesky is in the ring now too, but I don’t really know much about it.

acockworkorange , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows

Newsflash: adolescents don’t care who is pushing consumerism to them.

Introversion , to Technology in "X": Far-right conspiracy theorists have returned in droves after Elon Musk took over the former Twitter, new study says

Duh.

tearsintherain , to Technology in Gen Z mostly doesn't care if influencers are actual humans, new study shows
@tearsintherain@leminal.space avatar

How the internet created ever more hucksters. Went from door-to-door to screen-to-screen salespeople. Topping things off, if they're growing up okay being influenced by a bot, well aren't we all screwed.

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